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Strategic Management: A Competitive...

Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Name: Strategic Management: A Competitive Advantage Approach, Concepts and Cases
ISBN: 9781292148496

David, Forest R., David, Fred R

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For courses in strategy.A Practical, Skills-oriented Approach to Strategic ManagementIn today's economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. TheSixteenth Editionhas been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.Also Available with MyManagementLab(R)This title is also available with MyManagementLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.NOTE:You are purchasing astandaloneproduct; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for:0134422570 / 9780134422572Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card PackagePackage consists of:
0134153790 / 9780134153797MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases0134167848 / 9780134167848Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Κατηγορίες:

Business & Economics - Management & Leadership

Έτος:

2016

Έκδοση:

Sixteenth edition

Εκδότης:

Pearson

Γλώσσα:

english

ISBN 10:

1292148497